Tuesday, February 18, 2014

collaboration with Sunrise agency and Rode Bath

I have had the pleasure of working with the Danish ad agency Sunrise on a campaign for Rode Bath.
I made these illustrations for international promotion, for posters, magazine ads and website. Rode Bath´s motto is Clean Out Ordinary - so the general mood of the illustrations is in this vein. Extraordinary, whimsical, otherworldly and intriguing.

The breif said to illustrate two products in their range; a soap dispenser and a toilet brush. It was quite a challenge to work with the toilet brush, not so much because of the shape of it, but due to the many connotations it has. I had to handle that one with care!

Below you will get an idea of how I work. I have enclosed samples of my sketching process up until the last and final illustration. At sketching stage I kept close contact the the art director at Sunrise Louise Arve, to keep making sure that what I made matched the clients vision of the brand.



sketch - final composition
final illustration of the soap dispenser

 So actually the composition for the soap dispenser was the hardest to get right. The composition of the toilet brush illustration I nailed almost right away. Luckily only a few elements were to be changed. Like the rat on the box of the brush - even though it has wings it is not the most appropriate animal to link to the bathroom...

first sketch - toilet brush

colored sketch
final illustration of the toilet brush

website implementation

website implementation

poster design

Friday, February 14, 2014

DASH Magazine London.

Biannual magazine DASH asked me to create an illustration for their 5th issue, Spring/Summer 2014. The issue launches this weekend, just in time for London Fashion Week. I envy the people that are able to make it to the launch party in London this Sunday. If you are in the area and are feeling in the mood for party just follow the link above (click on DASH) and RSVP to the event before Feb 15th.

DASH Magazine specializes in featuring fashion illustration so it was a great honor to be asked to illustrate this interview about Illamasqua makeup.

I just received the magazine in the mail and it really is great to see a magazine that uses illustration this much. It is refreshing and inspirational to see fashion editorials illustrated as opposed to the photographic images that the mainstream magazines features in abundance. Of course as an artist and designer I love a different view on fashion.

So if you are looking for an alternative to the mainstream ad-driven fashion magazines, you should really try to get your hands on a copy of this excellent publication!

breif - reference material

1st sketch

2nd sketch

3rd sketch


print version

Thursday, February 6, 2014

Beauty Book for Carlin Groupe, Paris

Right now you can have a sneak peek at the illustrations I made for a Beauty Trend Book put together by Carlin Groupe International, based in Paris, earlier this year. It features the trends for Spring/Summer 2015. I will share with you today just one of the images, called Telescopage. Basically it is all about graphical eye makeup, nude lips and pastel colored chalk strikes of color in the hair, which is also layered and asymmetrically cut. I think it is a bold haircut, which I would love to flash but unfortunately I do not think my hair is thick enough for this layered effect... Also the matte, chalk-like color is quite nice. Would be nice for a spring make-over!