Tuesday, January 28, 2014

molo kids


I made this All Over print for MOLO Kids just about 2 years ago. It is out in stores now and it proves the speed of clothing production. It takes about 2 years to get from idea to finished purchasable product when you are dependent on big quantities and having it fabricated abroad.
Anyway, this print is a little out of my "ordinary" style, but it was fun to work with photos and collage for once. The hues are all much more saturated than what feels natural to me, but sometimes it is good to be taken out of your comfort zone, and do something totally different. And most kids love color.

final product

final repeat
final AO print


editorial for SKØN magazine

The article in SKØN magazine talked about genetic heritage, and how it affects our self confidence etc. So I got this image inside my head, when thinking about the features that have been "paased on" to me from my parents and grandparents. Oftentimes one of our personal characteristics are not inherited directly from our parents but have skipped a few generations and is linked to great-great grandparents. It is quite fascinating how we are linked to our ancestors that way, and how some genetically inherited features will never be "washed out" by time...

Enjoy whatever nose have been passed on to you and celebrate the link to your ancestors!

Wednesday, January 8, 2014

HAPPY NEW YEARS (late!) + project for Aritzia

First of all Happy New Year! I hope this new year that we already kicked off becomes you well. May it bring lots of nice surprises and happiness to all.I am sharing with you a little something I did for North American/ Canadian brand + magazine Aritzia. It is an illustration I did for a gift guide editorial they ran in the magazine before Christmas, referring to the items you are able to purchase in their shops or online. I was to illustrate one of their dresses called the Wilfred Free - Elin dress. This was the inspiration board:

And the dress:

The brief, describing the Wilfred Free clothing line:

Inspired by the ease of model-off-duty looks, this season channels a street-style aesthetic that effortlessly mixes influences with a focus on the clean, sexy minimalism of the ‘90s. High-contrast marls, mesh inserts, and faux leather are important, while key proportions pair architectural cocoon-shaped tops with lean bottoms.

And this is what I came up with (sketches):

And the final outcome:

They decided that they wanted to go for a more plain background with just some splashes of color in the full figure view.

This was indeed a fun project!