Tuesday, June 25, 2013

Wise words

Copied from Illustration Voice:

You Cannot Be What You Cannot See
By Rebecca Bedrossian
Illustration fights much harder for a place in the advertising world. It’s been up against an admirable foe—photography—that is ubiquitous in advertising. A few years back, I was a judge for the Society of Illustrators 50th competition, not in the ad category, but books. That year, Richard Berenson, president of the Society, said, “Photography was seen as fact, illustration fiction, photography is today, illustration is yesterday.”
While I don’t agree, it’s hard to refute when in the 2012 CA Advertising Annual, out of 142 winning projects, there were just 5 with illustration. In the Illustration Annual, it’s different—there’s more: The 2013 Illustration Annual has 64 projects in the Advertising category.
Why this disconnect?
While I don’t have the answer, I do know that illustrators are working for advertising clients.
To borrow a phrase from Miss Representation, you cannot be what you cannot see. The way to increase illustrative ads is to make them visible, not only in illustration competitions, but in advertising annuals.

When I went looking for illustrators working for advertising clients, I came across some dynamic ads using illustration to great effect, in both print and TV.
United is one company that has used illustration to tug at heartstrings. Many of the TV spots, created by Barrie D’Rozario Murphy, have been described as poetry in motion.
“With illustration, you can do just about anything your mind can imagine,” Bob Barrie asserts. “It’s emotional. People get wrapped up in it. It’s more symbolic than photography. You can insert yourself in the experience.”
Make a smart match with music and you strike an emotional chord, or two.
Our daily lives are flooded with information—insane amounts of data are thrown at us by the minute. Add to that iPhones, Instagram, and the like, and photography is everywhere. The time is now to break through the clutter of our new reality—with illustration that expresses the subtle nuances of our culture like no other medium.

Rebecca Bedrossian is a mom, editor, writer, Brownie troop leader, lover of art and food, supporter of social justice, who is working on a delicious life. Former managing editor of Communication Arts magazine, you can see her handiwork at rebeccabedrossian.contently.com, or contact her at rebeccabedrossian@yahoo.com.

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